Designed for storytellers
The new creative infrastructure
Othelia helps storytellers build, edit, and expand complex worlds with AI that thinks in story logic, not just text.
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From idea
to story universe
Upload a draft, a screenplay or a full cinematic world. Othelia maps its structure, finds connections and gives creators an intelligent overview of their universe.
From there, writers and studios can shape, refine and expand without losing control.
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Test ideas before committing
Explore new storylines, characters, or locations without disrupting your established world. Othelia simulates how changes ripple through your story's architecture, showing dependencies and conflicts before you commit. Writers and studios can experiment boldly, iterate safely, and understand exactly what breaks—or what unlocks—when they revise.
Built by storytellers
Othelia was founded by a team that has lived every side of storytelling, from theatre to television, from VR to AI. Together, they bring decades of experience building studios, producing award-winning work and leading innovation at the intersection of art and technology.
CO-FOUNDER, CHIEF TECHNOLOGY OFFICER
Joseph
Couch
Joe is a trailblazer in narrative complexity, redefining long-form storytelling and innovative storyworld design. He has advised top studios and production companies on their development challenges and collaborated with new media and gaming companies on interactive narratives, presenting his groundbreaking insights at prestigious venues like the Sydney Opera House.
CO-FOUNDER, CO-CHIEF EXECUTIVE OFFICER
Kate
Armstrong-Smith
Kate is an award-winning creative producer with two decades pioneering new storytelling formats across film, television, theatre, and digital media. She has developed cultural programs for institutions including Sydney Opera House, National Theatre of Britain, Brooklyn Academy of Music, and LACMA.
Her audience development work earned her a Ruby Award and Churchill Fellowship.
Kate holds an MBA in Screen Business from AFTRS, where her thesis explored the protection and valuation of cultural IP.
CO-FOUNDER, EXECUTIVE CHAIRMAN
Scott
Greenberg
Scott is an Emmy Award-winning producer and entrepreneur who most recently co-founded and led Bento Box Entertainment as CEO until its acquisition by Fox Entertainment in 2019. There, he oversaw production of series including "Bob's Burgers," "Hazbin Hotel," and "Central Park." He also co-founded Blockchain Creative Labs, marking Fox Corporation's entry into next-gen technology, and spearheaded Bento Box's international expansion into Australia and Ireland.
Previously, Scott served as President and COO of Film Roman, where he oversaw production of "The Simpsons," "The Simpsons Movie," and "King of the Hill," among others.
CO-FOUNDER, CO-CHIEF EXECUTIVE OFFICER
Alexandra
Hooven
Alexandra is an entrepreneur and cultural strategist with over a decade bridging technology, entertainment, and community engagement. Prior to Othelia, she led product strategy at Blockchain Creative Labs (Fox Corporation's R&D division), developing platforms for AI content authentication and creator tools.
She has also driven partnerships and platform growth at Rally and was the inaugural hire at UTA's Culture & Entertainment division.
Looking for storytellers who refuse to compromise their vision
Screenwriters
Tired of version chaos and scattered notes
Producers
Managing story across projects and teams
Novelists
Drowning in timelines and character arcs
Game Designers
Building narrative-driven games or interactive fiction
See your story differently
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