AUSTRALIA-FOUNDED OTHELIA TECHNOLOGIES EXPANDS TO U.S. AND NAMES SCOTT GREENBERG EXECUTIVE CHAIRMAN

Alexandra Hooven Appointed Chief Growth Officer,

Joining CEO Kate Armstrong-Smith, CTO Joe Couch and Greenberg as Company Moves to Build Story Design and Management Platform for Creative Community

With Early Backing from Lead Investor ALIAVIA Ventures, Othelia’s Flagship Tool, Storykeeper, Set for Fall Beta Launch

LOS ANGELES, CA (June 11, 2025) – Australia-founded story design and management

platform Othelia Technologies has named Emmy Award-winning producer and entrepreneur

Scott Greenberg (Bento Box Entertainment) as Executive Chairman and Co-Founder.

Greenberg joins the company as both a strategic investor and advisor, and will oversee

corporate strategy and industry partnerships as Othelia expands its platform as the foundational

layer for story-driven IP management. 

Othelia was founded by Sydney-based Chief Executive Officer Kate Armstrong-Smith and Chief

Technology Officer Joe Couch, who identified a need among creators and producers for an

intelligent digital framework that bridges creative vision and human storytelling to collaborative

agentic tools that develop, refine and scale narratives.

As part of its growth strategy, Othelia has expanded to the U.S. with new Los Angeles

headquarters that will be run by Alexandra Hooven, who has joined the company as a Co-

Founder and Chief Growth Officer. She will oversee Othelia’s product development and rollout

to the creative community in the U.S. and globally.

Othelia’s flagship tool, Storykeeper, will launch in beta this Fall. Accessible to individual content

creators and studio teams within film, television, social and gaming, its proprietary semantic

model treats narrative text as structured data – bringing key story elements such as plot,

characters, themes, timelines and world rules into one secure, interconnected platform. As

stories grow in size and complexity, Storykeeper tracks all narrative connections, contradictions

and cascading revisions across evolving drafts, enabling users with valuable efficiency, real-time

control and clear visibility into the shape and scope of their IP.

All creative data housed on Othelia is fully owned and controlled by the user, with no data ever

repurposed to train generative models. Users can apply for early access to Storykeeper’s beta

at Othelia.co .

Over the last year, Storykeeper has been in alpha with a number of major studios and global

streamers that have acted as collaborative design partners on the tool. Looking ahead, Othelia

will grow into a foundational platform with additional tools that will further facilitate the structuring

and management of creative data throughout the entire production lifecycle – from early

development to distribution and other forms of post-premiere monetization.

“Throughout my career, I’ve seen first-hand how the right systems and technology can transform

efficient production without compromising creativity,” said Greenberg. “In Othelia, Kate and Joe

have built a powerful platform that complements the human creativity, intelligence and emotion

required for storytelling and worldbuilding. Othelia gives creatives and studios the infrastructure

to nurture, scale and protect the asset that audiences care about most – stories; and I’m looking

forward to working with them and Alex as we introduce Othelia as an invaluable partner to the

industry.”

Armstrong-Smith and Couch jointly added, “Everyone wants to create amazing stories, but

creative teams still face countless narrative decisions and challenges from idea to distribution,

despite increasing digitalisation of production workflows. We’re excited about how Storykeeper

can help the industry continue to astound audiences with their vision. With Scott’s sharp

business acumen and Alex’s expertise, we’re thrilled about Othelia’s future as technology and

entertainment further converge, spurring even more collaboration and creativity.”

“Everyone today is chasing faster creative output – generate a pitch, a scene, a visual. But

speed without structure just creates more noise,” said Hooven. “The result is a wave of

disparate content, with little staying power. What separates enduring stories isn’t just craft – it’s

cohesion, intentionality and the ability to evolve without losing meaning. That’s what we’re

building toward with Othelia and Storykeeper.”

Othelia has secured early backing from lead investor ALIAVIA Ventures, a California-based

venture capital firm, and a syndicate of angel investors that includes producer Deanne Weir,

former Sydney Film Festival Chair and Deputy Chair of Screen Australia, and Clarence Capital

Partners, among others.

ABOUT OTHELIA TECHNOLOGIES

Othelia Technologies is a next-gen story design and management platform that assists users in

the curation and control of their intellectual property and rights throughout the story creation

process – from development, scripts, notes, source materials and storyboards to production.

Founded by a team with decades of combined experience in storytelling, production and

emerging technology, Othelia is building the creative infrastructure behind the next generation of

stories. Its flagship product, Storykeeper, helps creators and producers structure and manage

complex narrative worlds – from first draft to multi-title franchise. By treating story as structured

data, Othelia and Storykeeper bring clarity, continuity and creative control to even the most

ambitious storytelling. The company is based in Los Angeles with offices in Sydney, Australia.

More information on Othelia can be found at othelia.co .

About Othelia’s Co-Founders

Scott Greenberg most recently was Co-Founder and CEO of the Emmy-winning animation

studio Bento Box Entertainment, which was acquired by Fox Entertainment in 2019. There, he

oversaw all business and operational facets of the company that produces such programs as

“Bob’s Burgers” for Fox, Prime Video’s hit musical comedy “Hazbin Hotel,” “Paradise PD” for

Netflix and Apple TV’s “Central Park,” among others. Greenberg also co-founded and served as

CEO of Blockchain Creative Labs (BCL), which marked Fox Corporation’s entrance into the

next-gen space. Moreover, he spearheaded Bento Box’s international expansion by partnering

with Melbourne-based Princess Pictures to launch Princess Bento Studio and crafting a multi-

year production services agreement with Dublin-based Boulder Media.

Before launching Bento Box in 2009, Greenberg was President and Chief Operating Officer of

Film Roman and Executive Vice President of Production at Starz Media. In these roles, he

oversaw the day-to-day operations of Film Roman, including its content development,

production services, original production, distribution and brand management. He is a member of

The Producers Guild of America, The Television Academy and Young Presidents’ Organization. 

Prior to Othelia, Kate Armstrong-Smith was an award-winning creative producer and dramaturg

with two decades of experience in cultural strategy and media asset management. Her career

spans film, television, theatre and digital media, during which she pioneered new formats of

content storytelling working with international institutions, including the Sydney Festival,

National Opera de France, Adelaide Arts Festival, TEDxSydney, Sydney Opera House and the

ABC. Her audience development programs won the Ruby Award and earned her a Churchill

Fellowship from The Winston Churchill Trust, which led her to devise cultural programs with

National Theatre of Britain, Brooklyn Academy of Music (BAM), Gare des Mines Paris, St. Ann's

Warehouse and LACMA. She holds an MBA in Screen Business from the Australian Film,

Television and Radio School (AFTRS), where she developed her thesis on the protection and

valuation of cultural IP.

Joe Couch is a trailblazer in narrative complexity, redefining long-form storytelling and

innovative storyworld design. He has advised top studios and production companies on their

development challenges and collaborated with new media and gaming companies on interactive

narratives, presenting his groundbreaking insights at such prestigious venues as the Sydney

Opera House. With experience in global management consulting, he has helped blue-chip

companies navigate the transition to Digital 2.0. As a virtual reality engineer, Couch developed

the calibration algorithm for the world’s largest panoramic VR camera at the time. He began his

career as one of the youngest directors at the Sydney Theatre Company and Belvoir St.

Theatre, where he brought fresh, personal interpretations to classic plays.

Most recently, Alexandra Hooven served as Director of Product Strategy at BCL, where she

worked closely with Greenberg. There, she led the development of Tubi's Stubios platform and

oversaw product strategy for Fox's Verify Tool, a blockchain protocol for AI usage rights and

content authentication. Additionally, she spearheaded partnerships with leading AI content

creation technology companies, driving innovation and positioning Fox as an early adopter of

transformative technologies. Before that, she was at Rally, the web3 platform that enabled

artists to launch their own social tokens and build digital economies, for which Hooven served

as the primary liaison for global talent agencies, record labels and cultural entities. Hooven also

was the inaugural hire for United Talent Agency's Culture and Entertainment division, where she

spearheaded program development and forged media and talent partnerships with Google, Lyft

and LinkedIn.

-OTHELIA-

CONTACT:

Les Eisner

les.eisner@gmail.com

+1 310-779-5605